Bosideng, a world-renowned manufacturer of down jackets, is well sold in 72 countries such as the US, France and Italy. Not only have we retained the leading position in sales in China for 25 consecutive years, but we have also released winter clothing trends to the world on behalf of China for 22 consecutive years. These remarkable achievements attest to Bosideng’s capabilities. As the standard bearer of down jacket revolutions, Bosideng has led three revolutions in the industry: the first to propose the idea that more focus should be put on making down jackets suitable for sports, leisure and look more stylish so that winter clothing that used to be thick, heavy and swollen becomes light, thin and beautiful; the first to advocate the idea of environment-friendly down jackets for the 21st century, ingeniously combining fashion with environmental protection; the first to integrate high technology into the manufacture of down jackets, which led to the development of a new kind of down called ChitosanteTM. These revolutions and innovations have helped Bosideng establish its position in the down apparel industry.
Although a frontrunner, we should maintain the heart of a beginner. Far-sighted Bosideng will continue to focus on exploring the fashion area, and strive to realize our grand vision of reaching the top step by step.